Fashion Cycles

Fashion trends come and go, but in the industry there are 3 key ‘fashion cycles’. These are lengths of time that trends remain in fashion:

FAD

Fads are short lived trends that last no more than a few weeks.These are often accessories or mass-produced items with a gimmick or humorous element. Eg.

Ponchos, harem pants, tie-dye t.shirts, neon accessories, crocs ........

CLASSIC

Classic fashions are those which appear in fashion collections season after season. They remain the staple iconic items in a wardrobe, and very little in terms of shape & style changes with new collections. Classic trends stay in store all year. Eg.

Jeans, white shirt, trench coat, little black dress.......

STANDARD

The standard trend lasts between 1-2 seasons (one year). Products will become highly fashionable for the first season and will then be diluted into the second season before disappearing altogether. These are the general high street trends.

These are the trends that make the Spring / Summer and Autumn / Winter fashion collections. Eg.

This summers’....  Sugar Rush, nautical, maxi dresses.....